On November 1st, the “HaNiu’s Rise to Excellence: A Comprehensive Product Strategy Launch Conference” successfully concluded at the Tianjin Aolan Jide International Hotel. The atmosphere at the event was electric, with nearly a thousand attendees, including distributors from across the country, industry media, and industry leaders, gathering at the Tianjin Aolan Jide Hotel to witness the launch of HaNiu’s new products . The conference featured six highlights, showcasing HaNiu’s commitment to excellence.
This year, Haniu Electric Vehicles has expanded its operations in Wuxi and Fengxian, establishing production bases for electric motorcycles and cargo tricycles in the most influential electric two- and three-wheeled vehicle production bases nationwide, as well as a mini-car production base in Jinxiang. With this, Haniu Electric Vehicles has officially completed its full-category industrial layout, continuously strengthening its competitive advantage in the industry. Super-hot products were also launched at this conference: a full range of products including basic two-wheelers, luxury two-wheelers, electric motorcycles, leisure tricycles, cargo tricycles, and mini electric cars, giving it a greater competitive edge in the market.
The CEO of a multinational EU electric vehicle group serves as the brand ambassador for HaNiu electric vehicles, promoting HaNiu’s international quality.
Chairman Liu Yuqing recounted that Haniu was founded in June 2013 as Haniu Electric Vehicle Company, primarily producing tricycles. That year, domestic sales and exports reached over 30,000 units. In 2017, the company purchased 65 acres of land to build a factory, expanding its scale. In 2019, Tianjin Haniu Electric Vehicle Co., Ltd. was established, along with supporting facilities such as a paint shop and a frame factory, laying the foundation for electric motorcycle certification. In 2021, with a total investment of 45 million yuan (later increased to 200 million yuan), covering 36,000 square meters, the Haniu Super Factory was established, offering a full range of products including electric bicycles, electric motorcycles, and electric tricycles. Haniu has been constantly evolving, and each transformation has made it stronger. From obtaining a Class A electric motorcycle production qualification and establishing a paint shop, frame factory, and motor factory to solidify the foundation for brand growth; to adapting to the era of intelligent manufacturing and building the Haniu New Energy Super Factory to ensure sufficient production capacity and high-quality products; and then to building the Wuxi electric motorcycle production base, Fengxian freight production base, and Jinxiang microcar production base in 2023, completing the full-category industrial layout and achieving leapfrog development of the brand… On the road of “seeking change”, Haniu is determined and its steps are firm.
The heads of each of Haniu’s product lines elaborated on the product structure and system, emphasizing that only by continuously strengthening core areas such as product innovation, technology research and development, channel expansion, and systematic operation can Haniu win market favor and lead the market in the long term.
Representatives from Haniu’s dealer network believe in the power of belief, the power of the brand, and the power of quality. Through operating Haniu electric vehicles, they have not only gained wealth but also many new friends. The new product made a surprise appearance at this conference, receiving rave reviews and sparking eagerness to try it out. Haniu Electric Vehicles will continue to focus on users and be market-oriented, increasing its R&D efforts in product technology and forward-looking planning to launch more competitive and popular products to the market. Through this full-category product strategy launch, Haniu Electric Vehicles will empower its dealers in all aspects, including product development, product categories, and channel construction. Haniu Electric Vehicles is continuously improving its product matrix to meet different travel needs and is constantly increasing its efforts in the domestic and international markets. In the future, let us look forward to Haniu Electric Vehicles setting sail at full speed with its full-category strategy!